As the September 18 launch of Mythic Entertainment's PC MMO Warhammer Online: Age of Reckoning draws near, studio VP Mark Jacobs has commented that the game needs to succeed or else "it's not going to be good for the industry."

"We need to show the world that it's not just Blizzard who can make a great game, and that the audience is absolutely willing to try new things and to play a game other than WoW," Jacobs explained to MTV Multiplayer.

"If we don't succeed with EA behind us, the Warhammer IP behind us, with one of the most experienced teams in the industry, that's not going to be good for the industry."

The executive also noted his previous hope that Funcom's recent PC MMO Age of Conan would have had more of an impact against Blizzard's World of Warcraft (PC).

"At some level I wanted Conan to succeed because for the last few years people have been saying it's all Blizzard and nobody else can do it," Jacobs stated. "'Only Blizzard can get those kind of numbers,' and so far they've been right. But now it's our turn."